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IBM Homepage
Digital Design
UX Support
Content Design
For several years, I worked on weekly updates for IBM’s global homepage, collaborating cross-functionally with writers and teams across the company to turn new products, events, research, and company news into clear, engaging digital stories.
My work included responsive layouts, visual hierarchy, image direction, and close collaboration with content and development teams—keeping one of IBM’s most visible digital touchpoints current, accessible, and consistent with the broader brand system.
A Modular Homepage System
I worked closely with software engineers to design a robust modular structure—a system of interchangeable, Lego-like content blocks that could be rearranged, resized, or replaced as weekly priorities changed.
The system adapted to everything from product launches and events to research and company news, allowing our teams to move quickly while maintaining clear hierarchy, visual consistency, and responsive behavior across desktop and mobile.
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