Design

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Visual & Brand Designer

Hi, I’m Katya—a brand designer and strategist building human-centered systems for tech. Tech moves fast. Its branding shouldn’t feel mass-produced. I craft every system with intention, down to the smallest detail.
Distinctly crafted. Nothing generic.

IBM Think'

Design Systems| Branding | Illustrations

IBM Think is one of the world’s largest tech events.
It spans three days and draws over 30,000 attendees to explore AI, hybrid cloud, and digital transformation.

Cybersecurity
Systems & AI

Marketing Materials | Branding

My work with the IBM Security team spanned annual reports, social campaigns, thought leadership, and integrated marketing materials—turning complex cybersecurity and AI topics into clear, engaging visual stories.

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Stellex Capital Management

Design Systems| Branding | UX UI

A complete website rebrand for Stellex Capital Management, where I worked across brand strategy, visual identity, and digital design.

BasePoint

Web Design | UX/ UI | Visual Branding

I led the visual rebrand for BasePoint and designed the website’s UX/UI and modular web components to create a cohesive and scalable digital experience.

SOLARIS

Brand Identity | Design System | Web

Solaris is a Data Analytics Platform designed to transform complex information into clear, actionable insights. By blending AI-driven automation with intuitive, human-centered design, it enables teams to make smarter, faster decisions with confidence.

e.l.f. beauty x
Alicia Keys

Animation | Illustration | AR Activation

Art Direction, Design, and live VJ work for Keys Soulcare x Institute of Contemporary Art Miami

PRESS PUBLISH

Live Presentation | Branding

Led the visual direction and created the live presentation design and motion assets for the Press Publish Creator Summit in LA, Fox Studios.

Call for Code Awards x UNESCO

Motion Graphics | Marketing Materials

My work for Call for Code at UNESCO NY supported a global initiative that empowers developers to address humanitarian and climate challenges.

Sustainability+AI

Visual Design | Report

My work as a part of the IBM Sustainability design team.

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Innovation Studio Amsterdam

Illustration Design | Digital Mural

A digital illustration for an art project at the Innovation Studio in Amsterdam. The project explored the intersection of technology and art.

TerraBloom

UI /UX/ Visual Design

UI /UX Design for mobile and desktop experiences for a fertility clinic — from patient onboarding and appointment booking to treatment tracking and doctor communication.

IBM Bangalore

Branding Swag| Promotional Materials | Illustration

IBM Board of Directors brand design and promotional merchandise products

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