Design

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Visual & Brand Designer

Hi, I’m Katya—a brand designer and strategist building human-centered systems for tech. Tech moves fast. Its branding shouldn’t feel mass-produced. I craft every system with intention, down to the smallest detail.
Distinctly crafted. Nothing generic.

IBM Think

Design Systems| Branding | Illustrations

IBM Think is IBM’s flagship global conference for business and technology leaders.
I helped shape the visual experience across stage environments, event graphics, illustration, and marketing materials.

Cybersecurity
Systems & AI

Marketing Materials | Annual Report | Illustrations

IBM Security helps organizations navigate complex cybersecurity and AI challenges. My work spanned annual reports, social campaigns, thought leadership, and integrated marketing materials—turning technical subjects into clear, engaging visual stories.

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IBM Homepage

Digital Design · UX/UI · Content Design

For several years, I supported IBM’s global homepage, designing weekly updates for products, events, research, and company news.
I created responsive layouts and visual stories that kept the experience current and engaging while remaining consistent with IBM’s digital design system.

Stellex Capital Management

Design Systems| Branding | UX UI | Web

Stellex Capital Management is a private equity firm investing in middle-market companies across North America and Europe. I worked on a complete website rebrand spanning brand strategy, visual identity, and digital design.

Basepoint Investment

Design Systems| Branding | UX UI | Web

BasePoint is a specialty finance firm providing tailored funding solutions to underserved markets.
I led its visual rebrand and designed the website’s UX/UI and modular components, creating a cohesive, scalable digital system.

Call for Code Awards x UNESCO

Motion Graphics | Animation | Keynote Presentation

Call for Code is a global initiative that mobilizes developers to address humanitarian and climate challenges. For its UNESCO awards event in New York, I created motion graphics and marketing materials supporting the program’s global mission.

Makena Capital

Design Systems| Branding | UX UI | Web

Makena Capital is a partner-owned investment firm rooted in endowment-style investing and Silicon Valley. I developed its new visual direction and digital experience across brand strategy, UX/UI, responsive layouts, and a scalable design system.

Sustainability+AI

Visual Design | Report

IBM’s Sustainability + AI report explored how technology can help organizations address environmental challenges. I worked on restructuring the content, developing data visualizations and charts, sourcing imagery, and collaborating with content creators.

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SOLARIS

Brand Identity | Design System | Web

Solaris is a data analytics platform designed to turn complex information into clear, actionable insights.I created its brand identity, design system, and website, balancing AI-driven automation with intuitive, human-centered design.

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Alicia Keys

Animation | Illustration | AR Activation

Keys Soulcare brought its wellness philosophy to the Institute of Contemporary Art Miami through an immersive brand activation. I created the art direction, illustration, animation, and live VJ visuals for the experience.

Newsletters

Newsletter design, content structure & UX

Designed newsletters for financial institutions that make complex information clear, engaging, and easy to navigate.

PRESS PUBLISH

Live Presentation | Branding

Press Publish is a creator summit exploring how digital creators are reshaping entertainment. I led the visual direction and developed the live presentation system and motion assets for its event at Fox Studios in Los Angeles.

FORA

Live Presentation | Keynote

Designed and produced executive Keynote presentations for Fora's annual live event, partnering directly with speakers to translate presentation outlines into engaging visual narratives.

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