Press Publish Summit
Brand Identity | Live Presentation
The Hollywood Creator Summit transformed Fox Studio Lot 10 into an immersive live broadcast celebrating the evolution of storytelling—from Hollywood's golden age of television to today's creator economy. Hosted by Press Publish LA, the event brought together creators, brands, and industry leaders to explore how YouTube and digital creators are redefining entertainment.
I led the visual direction for the event, developing the stage design concept, brand identity, presentation system, and motion graphics. Inspired by vintage television studios, analog broadcast graphics, and classic Hollywood aesthetics, the visual language positioned the stage as a monumental retro TV set—blending nostalgia with contemporary creator culture.
Following the discovery phase, we developed the event's visual identity and brand guidelines. The creative direction drew inspiration from Hollywood's golden age of film and early television, embracing a nostalgic retro aesthetic with grainy textures, muted color palettes, vintage typography, and analog broadcast graphics.
The goal was to capture the warmth and glamour of classic Hollywood while giving it a contemporary twist—bridging the legacy of traditional entertainment with today's creator-driven media landscape.
Live Presentation & Gemini Omni AI
AI Animations | Live Presentation
AI-generated motion graphics
As one of the event sponsors, Google Gemini was integrated into the creative workflow. I used Gemini to generate over 100 motion graphics and transition animations inspired by retro cinema, vintage television, and analog broadcast design.
While every asset still required refinement in After Effects and other design tools to ensure a cohesive, on-brand visual system, AI significantly accelerated the ideation and production process. It was exciting to experience firsthand how AI is reshaping creative workflows—freeing up more time for design thinking and craft rather than repetitive production.
Some examples of video presentation below:
