Solaris is a next-generation data analytics company dedicated to helping small and mid-sized businesses navigate complexity with clarity. By combining intelligent systems, powerful analytics, and human-centered insights, Solaris transforms raw data into actionable intelligence—enabling organizations to uncover hidden patterns, make smarter decisions, and stay competitive in a rapidly evolving world.

 

As the brand designer, I developed a cohesive visual language and brand system encompassing the logo, identity framework, UI design, website, and  brand guidelines.

 

The name “Solaris” is inspired by solar energy—symbolizing illumination, vitality, and momentum—while also nodding to the imaginative depth of science fiction. This duality captures the brand’s essence: grounded in logic, yet driven by innovation and exploration.

 

The Solaris logo features radiant, outward-moving rays—a metaphor for clarity, energy, and transformation. It echoes both the sun’s brilliance and the structure of data flows or signal bursts, representing insight emerging from complexity.

 

Paired with a color palette of vibrant yellow and deep purple—representing light and knowledge—the visual system is designed to feel futuristic yet grounded, analytical yet expressive. Dynamic photography, dotted graphic patterns, and a confident typographic style reinforce a forward-looking identity that is both purposeful and visually striking.

 

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